How to use it 1. Unscrew the cap from the Puff It. 2. Roll up your favorite tobacco or cigarette and insert it into the holder. Ensure that your smoke/cigarette is not loose. 3. Light up your smoke or cigarette and screw the Puff It back on to the cap. 4. Using a finger or thumb, cover the "air-hole" and gently squeeze the Puff It for a direct stream of smoke to inhale.